June 11, 2018
A few days ago, Adobe announced the purchase of Magento Commerce, a market-leading commerce platform.
In this way, Adobe covers an important area: the E-Commerce, that was not yet integrated into the Adobe Experience Cloud.
Magento starts out as an open source platform for digital commerce that expanded into one of the first world’s Commerce platform, bringing together digital commerce and order management into a unified commerce platform both across B2C and B2B industries.
Magento can count customers like Canon, Helly Hansen, Paul Smith and Cathay Pacific.
Adobe is the leader in designing and delivering digital experiences through content and data and now it wants to extend its leadership in the experience business through expansion of its commerce platform and other benefits of the transaction with Magento.
The purpose of this operation is, as Adobe executive vice president and general manager Brad Rencher said, “making every moment personal and every experience shoppable”.
This is Adobe third-largest acquisition ever and it will able to offer new products and experiences to create E-Commerce websites, advertising approaches and other online business transactions.
It is estimated that Magento it is being used by operators that, add them up, produce more than 150 billion dollars of turnover each year.
Once owned by eBay, Magento has been sold in 2015 and it has been incurred by a Pelmira Holdings private fund.
New astonishing scenarios arise for designers, developers and traders all around the world. Two Communities coming together towards an unlimited prospective.